TikTok Refugee – XiaoHongShu GUIDE 101

It is currently the #2 app in the Apple Store rankings—crazy! I thought it’d be helpful to share a beginner’s guide for new users!

  1. Layout Differences The first thing you’ll notice is the layout. It shows multiple posts at once—on various topics. On TikTok, posts tend to be similar back-to-back, Xiaohongshu exposes you to a wider variety of content.
  2. 3 main sections Follow: Posts from people you follow. Explore: Content the algorithm thinks you’ll like, organized by topics. Nearby: Posts from your local area
  3. Content Types There are two types of posts: Text-only posts (great when you can’t watch videos). Short videos (similar to TikTok but mixed in). Text posts have a limit of 1,000 Chinese characters, but in English, two words count as one Chinese character.
  • Creator Center
    Help Center
    Some features are currently unavailable and keep displaying: ‼️Function Upgrade, Not Open‼️
  • After checking some fellow creators’ posts, I found that the general solution is:

Download the APK from the website
Update through your phone’s native app store

Personally, I don’t recommend using the APK method, so I chose the latter option.
To my surprise, the issue was resolved in seconds.

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